CRM4Tourism: Tourism Software for Customized Tourism Websites
More tourists are surfing the Internet before making travel arrangements. Consequently, destination-marketing organizations need a way to profile travelers while allowing the travelers greater access to accommodations, activities and attractions from an online tourism portal. With the specific needs of the state and local tourism industry in mind, Solutions4ebiz created a tourism-specific software product called CRM4Tourism.

One Database for Managing Consumer and Travel Partner Information
CRM4Tourism combines website analytics with CRM, call center, email marketing and other promotional programs. Utilize one database for storing, managing and communicating consumer travel information as well as for storing multiple travel partner data.

Sophisticated Profiling and Tracking Tools
With CRM4Tourism, you can profile travelers, track and record tourism website activity and customize your communications from one centralized database. Track click-throughs and travelers' purchasing habits through your website, and use this information to promote your services through your call center.

Email Marketing Module
CRM4Tourism features an email marketing tool that allows tourism organizations to send and track the results of targeted email marketing campaigns, saving thousands of dollars on postage.

With CRM4Tourism, your organization can communicate more effectively with travelers and target specific offers based on consumer interests.

Tourism Success Story:
 

Solutions4ebiz provided the Smoky Mountain Host of North Carolina with a CRM tourism solution that is fully integrated with its website, www.visitsmokies.org, to its call center and email marketing program.
 

"Today's tourism marketplace is more competitive than ever. Consumers in the marketplace today are more sophisticated, have specific travel wants and desires and often decide to travel in a moment's notice. They want travel information quickly, efficiently and in a manner that concisely meets their needs. As a regional destination marketing organization for the tourism industry in North Carolina's Great Smoky Mountains, Smoky Mountain Host has a need for multi-platform IT solutions. Through the CRM4Tourism product, Solutions4ebiz has helped us make our region more competitive in the tourism marketplace. The staff at Solutions4ebiz gives us the same "one-on-one" attention in meeting our IT needs that we strive to give our own customers, and they have provided us with "out-of-the-box" thinking that has helped us grow our customer base.

- David Huskins, Managing Director, Smoky Mountain Host of N.C., Inc.

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